ARTDECO - My Beauty My Way
ARTDECO is more than just a cosmetic brand – ARTDECO combines numerous collections into one integrated concept and due to this, ARTDECO is unique in the market.
The secret of ARTDECO’s success in becoming the market leader in Germany’s selective market has been its constant focus on the individual wishes and needs of all women, combined with uncompromising quality and very reasonable pricing.
Every Beautician can fulfill any client need with ARTDECO, as well as creating a professional make – up.
ARTDECO is the essential component and finishing touch to other international premium brands for every perfumery.
ARTDECO stands for individuality that the consumer demands from a premium retailer just as much as the exclusivity of high – priced international brands.
But ARTDECO also stands for trends – no matter if created internally, by celebrities or by the press, ARTDECO will be a part of it. This enables the ARTDECO customer to obtain the latest must – have products at affordable prices at all times.
ARTDECO – Milestones
1985: Market launch in cosmetic institutes
1986: ARTDECO launch in perfumeries
1987: Establishment of ARTDECO France
1992: Founding of ARTDECO Italia s.r.l.
2001: ARTDECO became the No.1 brand in the selective market in Germany
2005: Helmut Baurecht won the “Beauty World Cup”
2007: Helmut Baurecht won “A Life of Beauty Awards”
2015: Celebration of the 30th anniversary of ARTDECO
ARTDECO – Secrets of Success
There are many reasons why ARTDECO has become the most popular make – up brand in Germany and many other countries:
- ARTDECO offers a unique variety of product which cover all areas of color cosmetics and therefore perfectly complements and completes the ranger of other international premium brands. With the nail, hand and foot care lines, further market niches can be covered.
- ARTDECO offers a multitude of special products and refillable beauty boxes which not only guarantee real additional sales but also optimally fulfill all users’ individual wishes.
- ARTDECO is only significant brand in its price class to focus completely on the selective retail market and is exclusively available at perfumeries, leading department stores and beauty salons.
- ARTDECO offers individual display solutions for each shop and a distinctive advertising concept.